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style + fashion

the art of getting dressed.

Hyden Yoo - FW 2011

Caitlin Surakitbanharn

it's not even a secret that, over here on Sullivan St, we love the 50's.  you can't tear us away from a good rockabilly look, even if you tried!  during NYFW, Hyden Yoo really tugged on the heartstrings with this ultra-cool, edgy, 50's-inspired collection.  easy silhouettes, smartly tailored pants that hit at the ankle, well-placed brooches, bookish knits, and a jazzy mix of doo-wop and british punk rock conjur visions of pretty girls and handsom boys having a drink in a smokey billiards hall... and that's exactly how Yoo presented!  up in the library at the SoHo House, models milled around with cigarettes, shooting pool, having a drink, and looking generally cool and hip.

wouldn't it be nice if all presentations were like this?  we love it when a designer gives us not only the clothes, but the type of woman who'd wear them, and the setting she'd wear them in!

how great is the hair?  we are partial to rockabilly hair, it's true...but we were swooning backstage when Marco Santini was making this happen...and immediately bookmarked this for the next time an updo is called for...


get your Elvis on, baby.





good stuff, right?  already looking forward to fall...and coveting the shearling wide lapel jacket!  it's so devil-may-care, sunday morning after a wild saturday night, let's go to brunch with our sunglasses on...

and for the bonus round....video!!!


Hyden Yoo 2011 NYC Presentation from Bon Duke on Vimeo.

this is MAJOR.  it was love at first view!  hope you enjoy as much as we do.

photo credit